Electronic Repair — Is it A Dying Trade Business?

Many times I received the same questions from my students and friends asking whether electronic repair service line is a dying trade. My answer to them was it depends on what you treat your electronic repair business. In other words, how do they run their electronic repair business. I do know that at current situation many consumers prefer to buy a new set rather than repair because electronic equipment Anelectronic shops jayanagar is getting cheaper and cheaper. This is only true for certain types of equipment but not all equipment!

Let me ask you some questions, would you buy a new LCD TELEVISION set if your LCD TELEVISION have a sound problem? Would you buy a new Monitor if there is a color problem? Would you buy a new LaserJet printer simply because of paper jam? Or would you buy a new dot-matrix printer simply because of positioning out? If you references the cheaper choice of equipment such as a VCD or even a DVD (none branded), yes the users could possibly throw it off to the rubbish rubbish bin and get a new unit with a twelve months warranty-free of troubles and hassle sending the equipment to a repair center. If the equipment cost several hundreds or thousands of dollars, definitely the users have to send it for repair unless the users are very rich. Base on the current economic situation, many users are willing to send their machine or equipment to repair compare to buying a new unit unless the apparatus is beyond repair such as no spare parts, super strike and etc.

I would like to share with you a genuine story with you. Few years back, my sibling bought a cheap none branded 21″TV which was half of the branded TV price. After fourteen days, it front panel press button broken, not only that, the remote control not working as well. Due to these problems, she can’t adjust or change it setting. I tried to repair it but inside everything was so fragile. The standard of the picture produced was so dull and lack of contrast. Since from that experienced, I’ve learned my lesson and would not buy any none branded equipment in the future.

The new 32″ LCD TELEVISION set that we bought few months back was a LG brand. Although there are some cheaper none branded LCD TELEVISION (cheaper by RM1000. 00), I don’t buy it because I know the quality is less superior than the branded one. The reason I told you this story is time will tell when the behavior of buyers change. That’s mean, consumers is getting better and may decline something that would not last long and lower in quality. Would you buy a new TV and expect it to run for a year and then replace it with another one? I do not think so because the amount of money you spent on buying a TV is to expect it to last as long as it could and give you the satisfaction in term of quality wise, am I right?

If majority of the individuals are turning back to the branded equipment , nor mind spending a bit more, in the long run, it would benefit us as an electronic repairer. Why? Because we might be getting more things to repair (consumers never small bit off their equipment) and the profit border is higher.

Now, assuming the customers can use send the flawed equipment for you to repair, how fast can you repair it and how good is your communication (people skills) with your customers (either end users or dealers) would really affect your business. Even if you are the best electronic repairer in the world , nor know how to communicate or speak to your customer, your repair business may end up losing to your competitors. In our competitive business environment, you need to build a strong relationship with your customers as part of your before. I realize that most of us as an electronic repairer that like technical stuff have some difficulty in facing with customers (communication). The way we encourage our customers is not as good as those born with natural gift (like a good salesman) that they can easily treat any customers like their friends. I’m not here to ask you to compare with them but we have the option of improving ourselves. Many of us like to contemplate in our comfortable place (technical department) and mentally focusing doing our repair job and at the same time ignoring what happen to surrounding (including of entertaining your customers) am I right? My friends, if there are no sales and no customers; there would be nothing for us to repair. Without sales, there would be no activity in your company!

I’ve met up some of my repair friends who had cast aside their electronic repair service business and discover other jobs due to the strong competition in this repair field. When i asked them why do you wish to quit your repair business? The answer that we got from them was less things for them to repair nowadays and the income can’t sustain their daily spending. I asked them again, did you go looking for new clients such as faxing, visiting electronic or computer shops, distributing flyers and etc. The answer that we got really surprised me and you. It is no! You see, as mentioned above, if there are no sales arriving, your repair company will really have to close down. Not only that, most of them do not have the people’s skill to encourage their customers. Sales won’t come in into your doorway alone unless it is recommended because of your friends or customers. Why those big corporate engage lots of salesman? Because no sales means no business!

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